Some people say, 'Give the customers what they want.' But that’s not my [Steve Jobs] approach. Our job is to figure out what they’re going to want before they do.
Each year, Harvard Business School’s Tom Eisenmann publishes his list of the most influential articles in the field of entrepreneurship. Spanning a wide range of topics in the field, this list captures some of the foremost academics, commentators, entrepreneurs and investors at the peak of their power as they share their insights and research with the rest of the world. Over the course of this series, we will be extracting the necessary insights, or key ideas, from these articles to highlight the actionable information presented by each author. Use these Key Ideas to make informed decisions based on the highest quality research and expert commentary.
Each year, Harvard Business School’s Tom Eisenmann publishes his list of the most influential articles in the field of entrepreneurship. Spanning a wide range of topics in the field, this list captures some of the foremost academics, commentators, entrepreneurs and investors at the peak of their power as they share their insights and research with the rest of the world. Over the course of this series, we will be extracting the necessary insights, or key ideas, from these articles to highlight the actionable information presented by each author. Use these Key Ideas to make informed decisions based on the highest quality research and expert commentary.